The library
INFLUENCE
Covers communication, persuasion, negotiation, team management, leadership, conflict resolution, psychology, and more to help you connect, lead, and win people over.
-
Emotional Intelligence Fixed My Customer Service Disaster
I nearly torched my store’s reputation with angry replies. This 90-second voice note habit rebuilt customer trust, lifted repeat rates to 31%, and turned…
-
Mindful Communication: Pre-Call Ritual That Cuts Emails 80%
Mindful communication in business: My 90-day test cut clarifying emails 80% and saved 6% margin. The 5-min pre-call ritual that made it happen.
-
Brand Storytelling Framework: 3 Sentences That 3x’d CTR
Skip the generic About Us page. Learn the 3-sentence narrative of hope framework that boosted repeat purchases from 9% to 22%. Template and $50…
-
The SCQA Email That Recovered 85% of Lost Customer Trust
Learn the SCQA storytelling framework that saved a $2M Shopify store after a shipping disaster. One honest email recovered 85% of lost trust—copy the…
-
Product Page Storytelling: The Mistake Story Method
Stop writing brand epics. A 2-sentence mistake story on your product page builds trust, drops bounce rates, and lifts add-to-cart rates for small stores.
-
Negotiation Failure Analysis: Fix Why You Lost the Deal
Lost a deal and don’t know why? Stop blaming lack of data. A 5-question post-mortem sheet reveals the emotional blind spots costing you 3–5%…
-
Co-Founder Conflict? Narrative Mediation Techniques That Work
Stuck in the same co-founder argument? Narrative mediation techniques resolve multi-day standoffs in 10 min/week. No mediator needed. Start tonight.
-
Cross-Cultural Copywriting Ritual: Fix Boring Product Pages
Stuck at $42k/month? A 10-minute daily cross-cultural input ritual boosted my CTR from 0.8% to 2.4%. Steal story angles from markets your competitors ignore.
-
Brand Storytelling Across Platforms: A Screenwriter’s Guide
Stop copying one story onto every channel. Learn how screenwriting adaptation techniques can boost conversions 9–17% across your product pages, emails, and social media.
-
Find Your Voice: Master Tone, Pitch & Pace for Videos
Boost video watch time from 30% to 60%+ with a 7-minute daily voice drill. Master tone, pitch, pace, and downward endings to build viewer…